There has been a bit of an ongoing discussion about butterflies at Blake Mill's global Headquarters. They are so stacked with colour, so vibrant, they are an obvious design cue. But, the detractors argued, isn't simply taking a brightly coloured creature and plastering it over a shirt a bit obvious? A bit lacking in creativity? After much debate the detractors lost. Why? Well, because we concluded that a vibrant explosion of butterfly inspired colour just had to be a good thing.
It struck us that 'casual' doesn't have to mean 'without style'. Made from the finest 100% cotton with great crease resistance. The collar is structured but comfortable, with the button hidden underneath. The fit is slightly more relaxed for all-day comfort. Welcome to 'smart casual'.