Brainstorm Shirt

We take detail seriously, down to a collar built from twenty-two precisely engineered pieces. Buttons are deeper and stronger, and yes, they’re sewn on properly by experienced hands. Our fabrics are chosen from thousands of samples, then printed to keep whites clean and colours convincingly rich. Stitch counts are high, sleeves are inserted with measured accuracy, and cuffs hold their line after years of wear, not merely after the first meeting.

What truly sets us apart, though, are our original prints, created by independent British artists and inspired by culture, nature, art and science. Some cover the entire shirt in unapologetic brilliance; others hide discreetly within a collar or cuff, waiting to be discovered by those close enough to notice. Each design tells a story, a subtle rebellion against the ordinary, because we believe what you wear should say something about who you are.

Everything is produced in safe, ethical environments with fair wages and regular audits. It shouldn’t be radical, but apparently it still bears saying. The outcome is a shirt that commands a premium for three clear reasons: original prints with a point of view, quality that lasts and a conscience we’re willing to put in writing. Not shouty. Not for everyone. Exactly as intended.