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Maybe we’re oddballs round here (we get strange looks), but checks and stripes just don't do it for us. We want to tell stories about the world around us.

Above all else, we want to be original. (More)

Who wears our shirts?

We're proud to say they adorn the backs of rockstars, Formula One team members and film producers. (More)

But we're even prouder when we see an individual in a London bar wearing one. 

Ethical Fashion

Fashion has done harm. Exploitation, appalling factories, child labour. Cheap fashion comes at an incredible price.

We chose to differ. (More)

We Make Superb Shirts

Style is nothing without substance. So early on we decided our shirts had to be superbly made. (More)

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