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Article: The Swinging Sixties and Seventies: A Revolution in Men's Fashion

The Swinging Sixties and Seventies: A Revolution in Men's Fashion

The Swinging Sixties and Seventies: A Revolution in Men's Fashion

A few highlights from the article...

  • The fashion trends of the 1960s and 1970s revolutionised men's clothing, with influences from the mod, hippie, and surfer subcultures.
  • The rise of mod fashion in the late 1960s introduced iconic pieces such as the harrington jacket and polo shirts.
  • Tailoring and the evolution of the suit in the 1960s showcased the Ivy League style, paisley shirts, and the influence of shows like "Mad Men."
  • The cultural revolution of the 1960s and 1970s had a significant impact on men's fashion, with influences from musicians like the Rolling Stones and public schools embracing bright colours and bold prints.
  • The symbiotic relationship between music and fashion in this era can be seen through the influence of designers like Saint Laurent and the popularity of military jackets and thrifty clothing.
  • Icons of the era, such as those who popularised themed events and styles like sweater vests and solid colours, played a significant role in shaping men's fashion.
  • The subcultures of the 1960s and 1970s, including the psychedelic prints and plenty of choices in plain colours, brought a new level of individuality to men's fashion.
  • The journey through fashion from beatniks to hippies showcased the popularity of the mod look and the Ivy League style.
  • The surfer look gained mainstream appeal with the introduction of camp shirts, cabana sets, and even business suits.
  • The fashion of the 1970s ranged from bold colours and black shoes to affordable options and the influence of glam rock and the punk movement.
  • The glam rock movement influenced men's fashion with the Ivy League style, sport coats, and a touch of the hippie look.
  • The punk movement brought about a radical shift in fashion, with elements from the 60s and 70s combined to create a unique and rebellious style.
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The Dawn of Modern Menswear in the Sixties

The fashion trends of the 1960s saw a significant shift in men's clothing, with young men embracing a more casual and vibrant style. While much of the fashion history books focus on the London scene, American men's fashion had its own unique look, heavily influenced by the casual American style. In the late 1960s, the rise of mod fashion and its impact on men's clothing was a defining moment in fashion history.

The Rise of Mod Fashion and Its Impact

Mod fashion was characterised by its bold and innovative style. It introduced key pieces such as the harrington jacket and polo shirts, which quickly became iconic symbols of the mod movement. The harrington jacket, with its clean lines and versatility, became a staple in men's wardrobes. Polo shirts, with their vibrant colours and slim fit, added a touch of sophistication to casual wear.

  • Mod fashion also embraced other elements such as tailored suits with slim-fit trousers and patterned sport coats. This Ivy League style, influenced by British fashion and music icons, brought a new level of sophistication to men's fashion. The mod look embraced bright colours and bold prints, allowing young men to express their individuality and stand out from the crowd.

Tailoring and the Evolution of the Suit

In the 1960s, tailoring took centre stage in men's fashion, with the evolution of the suit becoming a prominent trend. The Ivy League style showcased the sophistication of the suit, with elements such as paisley shirts and black trousers adding a touch of flair. Shows like "Mad Men" further popularised the tailored look, influencing men to embrace classic silhouettes and refined styling.

  • The Ivy League style showcased the influence of the British mod movement and embraced elements such as paisley shirts, which added a touch of elegance to the suit. Black trousers became a staple in men's wardrobes, providing a versatile and timeless option for formal occasions.

The Cultural Revolution and Its Influence on Fashion

The cultural revolution of the 1960s and 1970s had a significant impact on men's fashion, with influences from musicians, public schools, and a newfound love for bright colours and bold prints.

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Music and Fashion: The Symbiotic Relationship

The music of the 1960s and 1970s played a pivotal role in shaping men's fashion. Musicians like the Rolling Stones became style icons, influencing trends such as the adoption of bright colours and bold prints. Designers like Yves Saint Laurent embraced the rebellious spirit of the era, creating military jackets and incorporating thrifty clothing into high fashion.

Icons of the Era: Shaping Men’s Style

Icons of the 1960s and 1970s played a significant role in shaping men's fashion. Themed events became popular, providing men with the opportunity to experiment with their style and express their individuality. Sweater vests and solid colours became synonymous with the era, allowing men to showcase their personal style in a sophisticated and fashionable way.

Subcultures and Their Distinct Styles

The subcultures of the 1960s and 1970s brought a new level of individuality to men's fashion, with psychedelic prints and plenty of choices in plain colours.

Beatniks to Hippies: A Journey Through Fashion

The journey through fashion from beatniks to hippies showcased the influence of the mod look and the Ivy League style. Beatniks embraced a more artistic and bohemian style, while hippies took it a step further with their love for vintage and recycled clothing. The mod look and Ivy League style provided a foundation for these subcultures to express their unique fashion sense.

The Surfer Look and Its Mainstream Appeal

The surfer look gained mainstream appeal in the 1960s and 1970s, with elements such as camp shirts, cabana sets, and even business suits becoming popular. The relaxed and casual style of surfers influenced men's fashion, allowing them to embrace a more laid-back and carefree aesthetic.

Seventies Fashion: From Disco to Punk

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The 1970s brought about a new wave of fashion trends, ranging from bold colours and black shoes to affordable options and the influence of glam rock and the punk movement.

The Glam Rock Influence on Menswear

Glam rock had a significant influence on men's fashion in the 1970s, with its combination of the Ivy League style, sport coats, and a touch of the hippie look. The glam rock movement embraced bold colours and black shoes, creating a style that was both sophisticated and rebellious.

The Punk Movement: A Radical Shift in Fashion

The punk movement of the 1970s brought about a radical shift in men's fashion. It was a reaction to the glam rock movement and embraced a more DIY and rebellious aesthetic. Punk fashion combined elements from the 60s and 70s, creating a unique and edgy style that challenged traditional fashion norms. The punk movement continues to influence fashion to this day.

Frequently Asked Questions

What were the major fashion influences of the 60s and 70s?

The major fashion influences of the 60s and 70s were mod fashion, polo shirts, retro and vintage styles, and the fashion scene in the UK.

Can Sixties and Seventies fashion be incorporated into modern wardrobes?

Yes, Sixties and Seventies fashion can be incorporated into modern wardrobes. Men can embrace elements such as denim and turtleneck sweaters to achieve a retro-inspired look.

What are some iconic looks from the 60s and 70s that are still popular today?

Some iconic looks from the 60s and 70s that are still popular today include the harrington jacket, blazers, and the influence of American fashion on the global stage.

How has men's fashion evolved since the Seventies?

Since the Seventies, men's fashion has evolved to embrace more relaxed and casual styles. The emphasis on tailoring and formal wear has shifted towards more comfortable and versatile options such as trousers, knitwear, and streetwear. The fashion industry continues to evolve, drawing inspiration from the past while embracing new trends and influences.

In our next article, we focus on the fashion developments of the 80's and 90's. Take a look here.

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