This one was inspired by an aerial picture of the Nile Delta. We had no idea just how many tributaries and how much fine detail there was in a delta. Many would have considered the importance of such an intricate echo-system. Predictably, we just saw a pattern...
For our White Business shirts, we use the finest cotton we could find (having discarded literally hundreds of samples). It's crease-resistant, and lustrous, and has a slight sheen. Then we added our trademark fit and tailoring excellence.