Do you know the very old Isley Brothers' song 'Summer Breeze'? It contains the lines: "Summer breeze makes me feel fine, Blowin' through the jasmine in my mind". Now if those are not evocative lyrics to design a shirt to, we're not sure what is...
It struck us that 'casual' doesnt have to mean 'without style'. These shirts have a structured but comfortable button-down collar, and the fit is slightly more relaxed for all-day comfort. Welcome to 'smart casual'.