There's a tremendous amount of electrical activity in a human brain. Even ours, and we didn't exactly go to the finest schools. Once we'd seen a picture of electricity flashing through grey matter, firing synapses and leading to God knows what thoughts, the idea kind of stuck with us. Some of those flashes would become pictures waiting to be painted, words waiting to become a poem. Hell, some of them might even lead, ultimately, to this shirt.
It struck us that 'casual' doesn't have to mean 'without style'. Made from the finest 100% cotton with great crease resistance. The collar is structured but comfortable, with the button hidden underneath. The fit is slightly more relaxed for all-day comfort. Welcome to 'smart casual'.