There's a tremendous amount of electrical activity in a human brain. Even ours, and we didn't exactly go to the finest schools. Once we'd seen a picture of electricity flashing through grey matter, firing synapses and leading to God knows what thoughts, the idea kind of stuck with us. Some of those flashes would become pictures waiting to be painted, words waiting to become a poem. Hell, some of them might even lead, ultimately, to this shirt.
It struck us that 'casual' doesnt have to mean 'without style'. These shirts have a structured but comfortable button-down collar, and the fit is slightly more relaxed for all-day comfort. Welcome to 'smart casual'.