It struck us that 'casual' doesn't have to mean 'without style'. Made from the finest 100% cotton with great crease resistance. The collar is structured but comfortable, with the button hidden underneath. The fit is slightly more relaxed for all-day comfort. Welcome to 'smart casual'.
Fifty years ago Apollo 11 blasted off from the Kennedy Space Centre to put a man on the Moon. Now NASA seem to us to be pretty serious guys. And when they wrote the computer program that initiated that launch, you'd have thought they'd have given it a pretty dry name. 'Launch program one' maybe? Oh no, not a word of it. When the geeks at NASA blasted Neil Armstrong and crew into the heavens they named the computer program: "Burn Baby Burn". All we did was translate that into binary, the language of computers, and put it on a shirt.