Do you remember Tom Cruise in the film 'Jerry Maguire'? The famous scene where a painfully young Cruise is reduced to screaming 'Show me the money' into a phone? Well, it's an interesting point: where is the money? Could someone point it out? We gave this some considerable thought (well, three minute before going down to the pub) and concluded the money could only ever have been in one place. Hiding in the polka dots.
For our White Business shirts, we use the finest cotton we could find (having discarded literally hundreds of samples). It's crease-resistant, and lustrous, and has a slight sheen. Then we added our trademark fit and tailoring excellence.