Who isn't drawn to the wild violence of volcanoes? Well, so long as you're standing a very good distance away. When nature puts on a firework display, it really puts man's efforts to shame. Now we here at Blake Mill have never actually seen a volcano, and our design budget certainly didn't stretch to visiting one, but we have seen pictures. And one look at the golds of the lava and the greys of the rock and knew we had a shirt.
For our White Business shirts, we use the finest cotton we could find (having discarded literally hundreds of samples). It's crease-resistant, and lustrous, and has a slight sheen. Then we added our trademark fit and tailoring excellence.